Pipeline
Track every deal from first contact to closed won
The WorkRate Pipeline is a visual deal board for tracking new business. See every opportunity at a glance, know exactly what stage each deal is in, and never let a prospect fall through the cracks.
Understanding the pipeline board
The pipeline board organises all your deals into columns by stage. Each column represents a step in your sales process. Deals move left to right as they progress.
Creating a deal
- 1Open Pipeline from the main navigation.
- 2Click Add Deal or the + icon inside any column to start the deal in that stage.
- 3Enter the deal name — something descriptive like "New Website — Blue Sky Media" makes it easy to identify at a glance on the board.
- 4Set the estimated value. Even a rough number is useful — it helps you see total pipeline value and prioritise which deals to focus on.
- 5Link to a client workspace if one already exists in WorkRate. For brand new prospects, you can leave this blank and create the workspace when the deal is won.
- 6Set an expected close date. This creates accountability and helps you identify stalled deals.
- 7Add notes with as much context as you have — where the lead came from, who the decision maker is, budget constraints, timeline, and what the next action is.
- 8Save the deal. It appears on the board immediately in the selected column.
Moving deals through stages
- 1Drag the deal card from one column to another as it progresses. The board updates instantly.
- 2Alternatively, open the deal and change the stage using the stage dropdown inside the deal detail view.
- 3Move deals backwards if a deal stalls or needs re-engagement — drag it back to an earlier stage to reflect where things actually stand.
- 4Reorder cards within a stage by dragging a card up or down inside the same column. This is separate from moving between stages — it lets you prioritize which deals in "Lead" or "Negotiation" you tackle first. The order you set is saved and stays that way until you change it again.
Repeat leads: the ×N counter
If the same contact submits a form or comes in through the same lead source more than once, WorkRate doesn't create a second, duplicate deal card for them. Instead, the new submission stacks onto their existing deal card, and the card shows a small ×N badge — ×2, ×3, and so on — counting how many times that contact has come back.
- The deal's notes get a timestamped log of every follow-up submission automatically, so you can see exactly when and how often someone re-engaged without digging through your inbox.
- A rising counter is a signal. A lead who submits three times is more motivated than one who submits once — treat a high ×N count as a prompt to follow up personally rather than let it sit in the same stage.
Taking action on a deal
Every deal card can carry a contact email and phone number for the lead — captured automatically when a deal comes in through a Lead Form, or added manually when you create a deal by hand. Once a deal has contact info or reaches certain stages, WorkRate surfaces real next-step actions right on the card and in the "Connected Actions" panel at the bottom of the board:
Shows up on any deal linked to an existing client. One click jumps straight to that client's Messages thread.
Shows up on deals in Proposal or Negotiation stage. One click takes you to Proposals with that client already selected, ready to build.
Shows up on a Closed Won deal that isn't linked to a client yet. One click opens a New Workspace form pre-filled with the lead's name and contact info, and links the new client back to the deal automatically once you save.
Editing and updating a deal
- 1Click any deal card to open the detail view.
- 2Update value, close date, or notes as the deal evolves. Keep notes current — if you hand the deal off to a team member, they need to be able to pick up the context without a debrief.
- 3Save changes. The board reflects updates immediately.
Closing and removing deals
Move the deal here when the client signs or accepts. Create their client workspace in WorkRate and begin onboarding.
Move here when a deal doesn't convert. Keep the record — you may re-engage in the future, and the notes tell you why it was lost.
Letting a client see their own Pipeline (read-only)
If you enable Pipeline in a client's portal access, that client can log in and watch their own deals move through your stages — useful for showing transparency around active upsell or expansion opportunities you're working on with them.
- It's view-only. Clients can see cards, values, and which stage a deal is in, but they can't drag, edit, or create deals themselves.
- They only see their own deals. A client with Pipeline enabled in their portal never sees other clients' deals or your full agency board.
- Turn it on in Client Settings → Client Portal, the same place you enable Tickets, Messages, or Invoices for that client. See the Client Portal guide for the full walkthrough of portal tools.
Tips & best practices
- Update the pipeline every week. A stale pipeline is useless. Block 10 minutes every Monday to move deals, update notes, and flag anything that needs action.
- Set close dates on every deal. Without a close date, deals sit in limbo indefinitely. A date forces a decision.
- Write the next action in the notes. "Send revised proposal by Friday" is actionable. "Follow up" is not.
- Use pipeline value to plan capacity. If you have $40k of deals in Negotiation, you need to know if you have the team capacity to deliver if they all close at once.
- Link to a WorkRate proposal. When a deal reaches Proposal Sent stage, send a formal WorkRate proposal so you get the Accept/Decline tracked automatically.